La Vie Hotels & Resorts launches new upscale lifestyle brand, NOOE

  • Travel
PUBLISHED 04 May 2023

 


La Vie Hotels & Resorts, one of Asia Pacific’s leading and fastest growing independent hotel management companies, is today officially announcing the launch of its new lifestyle brand, NOOE, alongside its first NOOE resort, a new build island resort in the tropical paradise of the Maldives.


NOOE promises to be a place where great things happen; where lobbies are abuzz, restaurants are local favourites, pools perform as day clubs and gyms build as many smiles as bodies. Guests are invited to lounge in studios, suites, bungalows and villas, not rooms, and sharply designed spaces inspire work and creativity, as much as rest and relaxation .Designed with balance in mind, NOOE Maldives Kunaavashi offers travellers 72 Guest Bungalows and Villas spanning 3 hectares, 39 of which boast an overwater location. These stunning overwater villas provide the ultimate holistic  and romantic escape, offering two stories, private plunge pools, a large deck area and uninterrupted views out over  the Vaavu Atoll (affectionately known as the ‘Wow’ Atoll to the locals).


Located just 1 hour from Male city and international airport by speed boat or 25 minutes by seaplane, the property features six Food and Beverage Outlets, a Dive & Watersports Centre, kǔlh·un’ (Play) Kids Club, Boutique Shop and Th·āri by Mandara Spa, offering three private treatment rooms with a range of curated treatment options..


At NOOE, F&B is at its heart; it’s where culture, history and the ritual of food preparation and service encourage connection with artisans of local culinary delights. NOOE Maldives Kunaavashi has been carefully designed to deliver. From all-day dining restaurant Ìrǔ (Sun) providing themed buffets and live action stations, to Japanese inspired dining at w·āsho’ku, featuring a custom built teppanyaki grill and showcasing combinations of traditional and  modern interpretations of Japanese cuisine, NOOE Maldives Kunaavashi will offer the ultimate sensory experience.


The resort’s Pool bar vēlì (Sand) will provide life’s comforts (and cocktails) for guests to enjoy with its day club vibe, set up with sunlounges and cabanas looking out over the pool and crystal clear waters of the Indian Ocean. The resort’s coffee shop, mõ·odhǔ (Sea), offers guests a choice between selections of decadent and holistic treats to go, which path will you choose?


Craig Bond, Managing Director of La Vie Hotels & Resorts, said the group was beyond excited to be launching NOOE, a lifestyle brand that will truly encapsulate the essence of life, colour and vibrancy.


“We have been working on creating the NOOE brand for some time now, and we are thrilled to be launching this new lifestyle  offering in the Maldives with our partners CJL Investments."


“The NOOE brand brings together what it means to live a balanced lifestyle; blending work, play, relaxation, good food and drink, and adventure all into one, and we are excited to grow the brand in other resort and urban locations.“Careful attention has been paid to the design and layout to our Maldives resort, ensuring all who visit have the space  and privacy to completely unwind. With 72 incredible bungalows and villas, a day spa, watersports centre, kids club,  not to mention six restaurants and bars to choose from, the dream of paradise can truly be enjoyed.


“The Maldives has always been known as a bucket list destination for travellers across the globe,  so what better place to launch a new lifestyle brand that promotes a balanced holiday than the place everyone  dreams of visiting.


“We’ve long seen a gap in the market for an upscale lifestyle resort brand and see huge growth opportunities for urban and resort properties within this segment across Asia Pacific. We look forward to growing NOOE and bringing owners and guests on the journey with us”.


 


For more information on NOOE and to book NOOE Maldives Kunaavashi, head to www.nooe.com