The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is excited to announce its new official partnership with the Mumbai Indians, India's most successful and valuable cricket team, for the 2025 season. This marks Visit Maldives' first partnership of this kind in India, reinforcing the Maldives' commitment to expanding its presence in one of its key source markets. Cricket, the second most-watched sport globally, attracts an audience with high purchasing power, making this partnership an excellent opportunity to boost the Maldives' brand awareness among both Indian and international travelers.

With five championship titles, the Mumbai Indians are the most accomplished and valuable cricket franchise in India. As India is a major source market for the Maldives, this collaboration is expected to significantly increase arrivals from the region, enhance brand visibility, and generate excitement across various Indian cities. Visit Maldives has set a goal of attracting 200,000 Indian visitors in 2025, and this partnership will be pivotal in achieving that target.

Through this alliance, Visit Maldives will launch a series of engaging campaigns with the Mumbai Indians, including digital promotions, on-the-ground activations, and exclusive experiences to highlight the Maldives as the ultimate luxury travel destination. Both cricket enthusiasts and travelers will have the opportunity to explore the Maldives' stunning beaches, world-class resorts, and exceptional hospitality.

“We are thrilled about this partnership with Mumbai Indians,” said Mr. Ibrahim Shiuree, CEO & MD of Visit Maldives. “Cricket has a special place in the hearts of millions, not just in India but around the world. By teaming up with one of India’s most iconic cricket teams, we are confident that we can inspire more Indian travelers to choose the Maldives as their top holiday destination.”

A spokesperson for Mumbai Indians added, “Cricket and vacations are all about creating unforgettable memories. We’re excited about our partnership with Visit Maldives and look forward to introducing the destination to our global fanbase.”

The Maldives remains a highly sought-after destination for Indian tourists, offering luxurious accommodations, unique experiences, and convenient access through multiple direct flights from various Indian cities. This strategic partnership with the Mumbai Indians is expected to further enhance the Maldives' reputation as a premier travel destination for Indian tourists and strengthen its position within the Indian tourism market.