In a major advancement for data-driven tourism innovation, the Bank of Maldives (BML) and Mastercard have collaborated to launch a customized Tourism Insight Data Platform for Visit Maldives, the official marketing agency for the nation’s destinations.

The innovative platform utilizes Mastercard’s sophisticated Tourism Insights features to provide compiled, anonymized information on tourist expenditure trends, inclinations, and actions throughout the complete travel experience. It combines transactional data with additional indicators— like search patterns, reservation trends, and customer attitudes— to provide stakeholders in the Maldivian tourism sector a clearer, up-to-the-minute grasp of visitor habits.

By highlighting where and how guests allocate their spending—be it on lodging, meals, activities, or shopping— this tool enables resorts, inns, tour providers, and merchants to identify new opportunities and customize their offerings more effectively. Improved decision-making will enable industry participants to refine marketing strategies, enhance guest experiences, and ultimately boost competitiveness.