The Maldives and its growing luxury image

  • Maldives
  • Travel
  • Featured
PUBLISHED 14 October 2025

The luxury image of the Maldives is now evolving toward extra personalised and environmentally conscious opulence. Small private islands and overwater villas will remain the icons of our tourism. Sustainability and exclusivity enhance these iconic offerings.


Eco-friendly architecture with carbon-neutral construction and reef-sensitive engineering is becoming a priority in designing our luxury villas to attract UHNW individuals.


Small islands offering more exclusivity, combined with naturally grown foods and freshly picked herbs from the island’s herb garden, are also becoming essential for this clientele.


Although private islands and luxury villas seem new, they have been part of the Maldives’ tourism scene since its early days. 


Recalling the early 1980s, the tiny island of Cocoa, operated by Eric Klemm, (Eric Klemm Artist) managed a private island with only a few coconut palm huts, which we would now call highly exclusive eco-luxury private villas.


The island had no cement pathways, and the rooms featured white sandy floors. Guests enjoyed walking barefoot across the island. And this was truly the “NO NEWS, NO SHOES” era of Maldives tourism.


There was complete peace of mind and silence at night as the genset was turned off late in the evening. The window on the first floor was open, and mosquito nets were hung above the bed for protection from mosquito bites.


Cocoa Island was a favourite retreat among Hollywood and European celebrities. Notable celebrity guests at Cocoa include Phil Collins, Boris Becker and Brooke Shields.


Looking back over past fifty years, it’s evident that the natural environment we cherished remains at the core of the luxury experience we continue to offer our esteemed guests.


By: Ibrahim Nizam, Tourism Consultant & Brand Strategist