Ooredoo Maldives has launched a fresh Ramadan digital campaign, debuting its engaging “Karaa Felhun” game on the Ooredoo SuperApp, featuring a grand prize tech bundle worth MVR 100,000.

Currently available for customers across the country, the mobile game encourages users to gather friends, create teams, and engage in a digital version of the classic Ramadan tradition of slicing karaa. Participants can directly access the feature from the SuperApp home screen by selecting the “Play Karaa Game” banner.

Players need to select between two teams, Raiy Lashkaru or Noo Lashkaru, and collaborate to cut karaa within the app. Every successful slice benefits all participating members, strengthening the essence of collaboration and camaraderie that characterizes the sacred month.

Ooredoo has designed the competition with daily and grand prizes to sustain enthusiasm during Ramadan. Daily, a randomly chosen member of the winning team will be awarded a physical prize. At the conclusion of Ramadan, a top prize winner from the overall victorious team will be awarded a high-end technology package valued at MVR 100,000. The package features premium gadgets like drones, action cameras, smart devices, and top-tier tech necessities.

The initiative underscores Ooredoo Maldives’ ongoing commitment to enhancing digital interaction beyond primary telecom offerings. By integrating gamification into its SuperApp ecosystem, the company seeks to foster community-focused experiences that resonate with significant cultural events in the Maldives.

Ooredoo Maldives announced revenues of MVR 1.787 billion and a profit after tax of MVR 465 million as of 31 December 2021. Its stock is traded on the Maldives Stock Exchange.

Customers can participate in the Karaa Felhun challenge by launching the Ooredoo SuperApp, choosing their team, and collaborating during Ramadan. The more slices finished together, the higher the likelihood of victory.