Coca-Cola Maldives is heightening the thrill with the kickoff of its 2026 football campaign, offering fans nationwide a season filled with rewards, collective experiences, and exhilarating ways to enjoy the sport together.

With the excitement gearing up for the FIFA World Cup 2026, Coca-Cola Maldives has encouraged consumers to partake in the enjoyment through a campaign centered on all that makes football unique: the excitement, the matchday adrenaline, the viewing parties, the festivities, and the memories created throughout the journey.

Between March and May, consumers in the Maldives can join the Coca-Cola Maldives FIFA World Cup 2026 promotion, featuring weekly prizes, branded merchandise, and a grand prize experience tied to one of the largest sporting events globally.

Coca-Cola Maldives is launching the UTC Promo from March 21 to May 24 as part of the campaign, offering consumers additional ways to engage in the football excitement. Promotional packs will include a special code located either beneath the cap or under the tab, based on the product type. Under the special Golden Caps of Coca-Cola, Sprite, Fanta Orange, and Fanta Strawberry, codes will be found on 500ml, 1.25L, and 2L PET bottles. On Coca-Cola cans of 330ml, codes will be located beneath the tab. Participants have the opportunity to win various prizes during the campaign period by sending the code through SMS to 2626.

“Football unites people in a unique way, and that was the inspiration behind this campaign,” stated Mario Perera, Country Head for Sri Lanka and the Maldives.

In the Maldives, the game is experienced in a vibrant and communal manner, and Coca-Cola Maldives aimed to develop a campaign that is enjoyable, pertinent, and effortless for people to engage in. It revolves around celebrating the season, sharing the experience with others, and providing fans with something additional to anticipate."

To heighten the excitement, Coca-Cola Maldives will introduce collectible country packs in the Maldives from May to July, offering fans a unique way to celebrate the worldwide game. Influenced by several of football's most renowned countries, these exclusive packs will add a vibrant and collectible flair to the season.

Coca-Cola Maldives announces it will collaborate with retail partners nationwide to bring the campaign to fruition via in-store visibility, promotional elements, and specific local activities that embody the essence of football and community.

“The Maldives is a distinctive market, and Coca-Cola Maldives aimed for this campaign to resonate with how people here embrace football—together, energetically, and with genuine celebration.” Mario Perera expressed enthusiasm for Coca-Cola Maldives to embody that spirit in the coming months.