Dhiraagu has introduced Dhiraagu EliteClub+, broadening availability of exclusive perks and discounts at over 100 locations for all Dhiraagu mobile users.

The unveiling was shared during a unique press event, where the company disclosed the narrative behind the enigmatic doors that emerged throughout Malé, Hulhumalé, and other islands, igniting curiosity and conjecture on social media. The doors represented an invitation to explore a realm of advantages, now available to all Dhiraagu mobile users via EliteClub+.

“Dhiraagu EliteClub was once accessible only by invitation to customers who fulfilled certain eligibility requirements." With EliteClub+, we’ve now provided every Dhiraagu mobile customer the opportunity to access additional benefits and experiences, demonstrating our dedication to making every customer feel appreciated and have a more fulfilling experience with us. "Alongside our partners, we anticipate providing our customers with additional reasons to take pleasure in being a part of Dhiraagu,” stated Mohamed Mirshan Hassan, Director of Brand and Marketing Communications at Dhiraagu.

Expanding on the current loyalty programme, EliteClub+ provides enhanced benefits to Dhiraagu customers via exclusive offers and lifestyle experiences that can be integrated into their daily routines. The program includes four levels of membership: Bronze, Silver, Gold, and Platinum. Customers can accumulate points via qualifying reloads, bill payments, add-ons, and various transactions. Every level grants extra rewards, as well as unique advantages and perks from partner establishments. Customers can redeem their points for data, bill reductions, gift cards, and lifestyle incentives provided by participating partners.