FitsAir to Expand in India and East Asia

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PUBLISHED 14 June 2023

  • Set to explore more East-bound markets 

FitsAir, a Sri Lankan low-cost carrier, plans to expand its presence in India and East Asia within the next six months. The airline currently flies to Dubai, the Maldives, and Chennai, India. In the coming months, FitsAir plans to add new destinations in India, such as Thiruvananthapuram, Coimbatore, Kochi, and Madurai. The airline also plans to explore new markets in East Asia, such as Singapore, Bangkok, and Kuala Lumpur.

FitsAir Executive Director Ammar Kassim said that the airline's expansion strategy is "conservative." The airline believes in the low-cost model and feels that a home-based low-cost carrier in Sri Lanka is needed.

Kassim said that FitsAir is not looking to take advantage of the recent challenges faced by SriLankan Airlines. The airline's business strategy is different from that of SriLankan Airlines, and its primary competition is international low-cost airlines.

Kassim also pointed out that support services for airlines in Sri Lanka have yet to adapt to the low-cost model. This is a challenge for FitsAir, as it needs to operate in a cost-effective manner.

Despite these challenges, FitsAir is optimistic about its future. The airline believes that there is a strong demand for low-cost air travel in Sri Lanka and India. FitsAir is well-positioned to capitalize on this demand, and it is confident that it will be successful in its expansion plans.

Benefits of FitsAir's Expansion

FitsAir's expansion will benefit both the airline and the Sri Lankan economy. The airline will be able to increase its market share and generate more revenue. This will lead to job creation and economic growth.

The expansion will also benefit Sri Lankan travelers. FitsAir's low-cost flights will make it more affordable for people to travel to India and East Asia. This will boost tourism and help to revive the Sri Lankan economy.

Overall, FitsAir's expansion is a positive development for Sri Lanka. The airline's low-cost flights will make it more affordable for people to travel, which will boost tourism and help to revive the economy.