The Maldives Border Miles program, a loyalty program for tourists visiting the Maldives, has attracted 1.5 million tourists since its launch in January 2021.

The program, which is the first of its kind in the world, offers rewards to tourists based on the number of times they visit the Maldives, the length of their stay, and their spending habits. There are three tiers in the program: Bronze, Silver, and Gold. Members of each tier receive different benefits, such as discounts on flights and hotels, free airport transfers, and access to exclusive events.

The Maldives Border Miles program has been a major success for the Maldives tourism industry. In 2022, the Maldives welcomed a record number of tourists, and the program is expected to play a major role in attracting even more tourists in the years to come.

The program has been praised by both tourists and tourism businesses. Tourists have said that they appreciate the rewards and benefits that the program offers, while tourism businesses have said that the program has helped them to attract more customers.

The Maldives Border Miles program is a successful example of how a country can use technology to promote its tourism industry. The program has made it easier for tourists to plan their trips and has provided them with a reason to return to the Maldives again and again.

Here are some additional details about the program:

• To participate in the program, tourists must create an account and register for the program when they arrive in the Maldives.


• Once they are registered, tourists earn points for each night they stay in a participating hotel or resort, as well as for each dollar they spend on activities and other goods and services in the Maldives.


• Points can be redeemed for a variety of rewards, including discounts on flights and hotels, free airport transfers, and access to exclusive events.


• The Maldives Border Miles program is a great way for tourists to save money and get more out of their trip to the Maldives. It is also a great way for tourism businesses to attract more customers and increase their sales.