Meta Launches Threads, a Twitter Competitor

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PUBLISHED 04 July 2023

Elon Musk and Mark Zuckerberg are gearing up for a social media showdown, with the launch of Zuckerberg's new Twitter competitor, Threads, just days away.

Threads is a text-based conversation app that is integrated with Instagram. It is designed to be a more stable and user-friendly alternative to Twitter, which has been plagued by problems since Musk took over the company last year.

Musk has taken a number of steps that have alienated Twitter users and advertisers, including firing most of the company's staff, unwinding policies designed to stop hate speech, and limiting the number of posts that non-paying users can view.

In response, Zuckerberg has been courting high-profile Twitter users, such as Oprah Winfrey, to join Threads. He has also been working to make the app more appealing to advertisers.

It remains to be seen whether Threads will be a success, but it is clear that Musk and Zuckerberg are both determined to win the battle for the future of social media.