Incredible India Joins Forces with South Asian Travel Awards 2023 to Elevate Tourism Excellence

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PUBLISHED 18 September 2023

The South Asian Travel Awards (SATA) is thrilled to announce that "Incredible India," the iconic tourism initiative of the Government of India, has extended its wholehearted support to this year's awards ceremony. This partnership underscores India's unwavering commitment to the growth and prosperity of the tourism industry across the South Asian region, while simultaneously encouraging the elevation of service standards within the dynamic hospitality sector.

SATA, a distinguished platform that acknowledges and celebrates excellence in the travel and hospitality industry across South Asia, has become a hallmark of distinction within the region. This year, "Incredible India" proudly stands by SATA 2023, reiterating the significance of cooperation and mutual advancement within the tourism and hospitality sector.

One of the standout features of this collaboration is the prominent display of the "Incredible India" logo during the SATA 2023 Gala and promotional activities. The iconic logo will prominently feature as a symbol of support from Incredible India, aligning the initiative as a dedicated partner of the event.

The partnership between "Incredible India" and South Asian Travel Awards 2023 is poised to significantly elevate the event's reputation and influence. Together, they aspire to raise the industry's service quality benchmarks and inspire industry stakeholders to achieve greater excellence.

Mr. Suraj Khan, Vice President at SATA, expressed his excitement about this partnership, stating, "SATA is honored to have the support of 'Incredible India' for our 2023 awards ceremony. This collaboration not only enhances the event's prestige but also emphasizes our shared dedication to advancing tourism across the South Asian region. We believe it will have a positive impact on the entire industry."

South Asian Travel Awards 2023 promises to be an unforgettable celebration of the travel and hospitality sector's finest accomplishments. With "Incredible India" as a staunch supporting partner, the event is poised to set new industry standards and inspire greater achievements within the realm of tourism.